By Vanessa Ratten,João J. Ferreira
This booklet gains overseas authors discussing the position of entrepreneurship and innovation within the activities context. It specializes in themes corresponding to the function of entrepreneurial advertising and marketing in game, how technological innovation has replaced the best way activity is performed and considered, the globalization of game as a product and repair, the hot kinds of activities that experience emerged, athlete marketers and their comparable company endeavors and the way game impacts innovation in different industries.
The major subject matters of the e-book comprise: 1) the advance of game entrepreneurship and innovation, 2) entrepreneurship and activity, three) innovation in recreation, four) internationalization and entrepreneurial habit in activity, five) entrepreneurial activity advertising, 6) game in entrepreneurial universities and seven) the longer term for recreation entrepreneurship and innovation. This interdisciplinary booklet will attract entrepreneurship, innovation and game administration students, scholars and practitioners.
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Sport Entrepreneurship and Innovation by Vanessa Ratten,João J. Ferreira