Product Marketing for Technology Companies by Mark Butje PDF

By Mark Butje

the writer compresses his two decades of expertise to take a step by step method of the product life-cycle, and covers components such as:

* picking out objective markets
* making a positioning statement
* writing a monetary paragraph
* motivating others

thereby demonstrating find out how to act as a bridge among revenues, improvement and finance.

Successfully advertising items for expertise businesses calls for the appliance of precision advertising options, and during this publication the writer teaches tips to specialise in the complete product and create genuine options that fit the industry needs.

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Product Marketing for Technology Companies by Mark Butje


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