By Malcolm McDonald,Warren Keegan
Marketing Plans That paintings, moment Edition, is a pragmatic and insightful step by step advisor to effectively getting ready and executing a advertising plan.
The publication combines some of the best of present perform with invaluable theoretical and technical history. This re-creation builds at the first edition's good fortune through together with new examples, the most recent recommendations, and new chapters on business plan and e-commerce. It additionally provides know-how to its concentration in line with brand new have to increase sustainable aggressive advantage.
Marketing managers and company executives constructing advertising and marketing and e-business concepts, specially these integrating new advertising applied sciences, will revenue enormously from this book.
* new version of a bestseller
* modern concepts for aggressive virtue in advertising and e-commerce
* Bridges new applied sciences and cutting edge advertising and marketing techniques
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Marketing Plans That Work by Malcolm McDonald,Warren Keegan