By Anil Sethi
This booklet charts the stories, pitfalls and data in the back of major clinical rules to winning startups. Written through one in all Switzerland's most sensible serial marketers, this publication is a must-read for scientists and academicians who are looking to see their suggestion develop into a product and alter the marketplace. it's also pertinent for finance and company pros who aspire to turn into expertise entrepreneurs. Starting with own characteristics of an entrepreneur, Anil Sethi discusses profitable rules, know-how overview, staff formation, patents and investor expectancies. to lead the entrepreneur, this booklet additionally analyzes deal last, fairness conversion and excellent go out options to persist with. finally Anil Sethi finds the 'inside song' which is helping comprehend what drives marketers and what they would not admit.
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From Science to Startup: The Inside Track of Technology Entrepreneurship by Anil Sethi